 The General Painting Industry Company SOGIP is a limited company created in 1992. It capital now is 1 750 000 TD. It is specialized in the production and the marketing of painting and its derivates for building and industry under the trademark LUXTRAL.
Thanks to an optimum long term strategy, SOGIP knew since its creation a fast and supported growth pushing it among the 5 leaders of the sector. This is materialized by:
• A 2005 consolidated turnover of 10 500 000 TND.
• An output of 100 Metric tons per day.
• 15% of market share.
The main policy of SOGIP consists in presenting to customers a product with a very good Quality/Price ratio. ISO & NT (Tunisian standards) certifications for several articles confirm the will of the company to go always further in the satisfaction and the confidence of its customers.
The marketing policy adopted by SOGIP is based and applied by the Commercial Department composed of 13 representatives acting and covering all the Tunisian territory. Their mission consist to look for new customers, to keep one’s clientele and especially to reinforce the information system by communicating to the customers the innovations in term of price, handing-over, certificates, promotions... and by communicating to the company the situation, the solvency and the importance of the customer.
The current manpower of SOGIP comprises approximately 100 people including 15% of senior executive.
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